Entravision was instrumental in creating awareness and driving enrollment for the state’s health insurance marketplace, with a specific focus on reaching both Spanish- and English-dominant Hispanic communities.
We designed a targeted campaign that utilized a multi-pronged approach, ensuring that the message was accessible and impactful across various platforms.
The campaign included traditional media such as linear TV, radio, newspaper, and outdoor advertising, as well as digital strategies like email marketing, social media, streaming TV, and radio. Additionally, earned media efforts helped amplify the message.
Early results demonstrated the effectiveness of this strategy, with overall enrollment growing by 20% compared to the previous year.